Is this the same as RIA’s Digital Marketing certificates?

Those certificates cover core digital marketing practice. This specialization goes deeper on generative production, personalisation and measurement AI. Many learners take both.

Will AI write all my ads?

No. You learn to generate options, then apply brand, legal and performance gates before anything ships.

Not required. Analysts who can use sheets, ads platforms and light Python/SQL go further on the measurement labs.

R I A

Contact Info

Purasawalkam: No. F20, 1st Floor, Rasa.AI Labs, Rasa Institute of Analytics (RIA), City Center, 186, Purasawalkam High Road, Chennai - 600010
Saligramam: 1st Cross Street, Venkatesa Nagar, Virugambakkam, Chennai - 600092
enroll@rasainstituteofanalytics.org
+91 98843 63200 / 98843 63100 / 98843 63145

AI in Digital Marketing

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AI Industry Specializations
AI in Digital Marketing

AI Industry Specializations · Growth & Media

Run research, creative, media and measurement with AI — under brand, consent and editorial control

RIA’s AI in Digital Marketing track is for marketers who need generative and analytics workflows inside real campaigns, not a catalogue of tools.

You still own brief, brand voice, legal disclosure and incrementality. Complements certificates in the School of Management Digital Marketing stream.

What you will learn

Funnel, channel, and creative-operations literacy
Generative AI for briefs, copy, and on-brand variants
SEO content systems with human editors
SEM / social testing and experiment design

Personalisation without dark patterns
Attribution and privacy-safe measurement
Brand-safety and platform-policy checks
Capstone: one campaign pack with metrics

Full program syllabus & curriculum

Domain literacy + applied AI labs + responsible review + capstone

AI in Digital Marketing
We teach AI inside the digital marketing lifecycle — research, creative, media, SEO/SEM, personalisation and measurement — so marketers run campaigns with generative tools and analytics, not tool demos in isolation. Complements RIA’s Digital Marketing certificates in the School of Management.
Domain Knowledge We Teach
Funnel, brand, and channel planning literacy
SEO, SEM, social, email, and content operations
Creative briefs, brand voice, and asset versions
Attribution, incrementality, and privacy-safe measurement
Consent, disclosure, and advertising-platform policies
AI Skills You Will Learn
Generative AI for briefs, copy, and on-brand creative variants
SEO content systems with human editorial control
Audience and creative testing with experiment design
Personalisation and recommendation patterns
Dashboards that connect spend, creative, and conversion
Hands-on Outcomes
Produce an AI-assisted campaign pack for one brand
Build an SEO / content operating workflow with review gates
Design an A/B or incrementality test plan
Document disclosure and brand-safety rules
Present a digital-marketing AI capstone with metrics

Common questions

Is this the same as RIA’s Digital Marketing certificates?

Those certificates cover core digital marketing practice. This specialization goes deeper on generative production, personalisation and measurement AI. Many learners take both.
Will AI write all my ads?

No. You learn to generate options, then apply brand, legal and performance gates before anything ships.
Do I need to code?

Not required. Analysts who can use sheets, ads platforms and light Python/SQL go further on the measurement labs.